The UK public broadcaster, BBC, is planning to launch its international streaming service, BBC Select, in the US to capitalize on the upcoming presidential elections and boost its advertising revenues. The rollout of the service will begin ahead of the elections as the BBC aims to attract a larger audience and generate more advertising revenue.
BBC Select offers a curated selection of documentaries, dramas, and news programs, catering specifically to an international audience. By launching the service in the US, the BBC hopes to tap into the American market and take advantage of the increased interest in news and political coverage during the presidential elections. This strategic move not only allows the BBC to expand its reach but also helps to generate additional advertising revenue through targeted ad campaigns.
The decision to launch BBC Select in the US ahead of the presidential elections demonstrates the broadcaster’s focus on capitalizing on timely events and capturing a wider international audience. This move has the potential to strengthen the BBC’s position in the streaming industry and attract more advertisers looking to reach a global market. As the rollout begins, it will be interesting to see how BBC Select performs in the US market and if it achieves the desired boost in advertising revenues.
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