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Google is set to allow advertisements related to U.S.-based crypto trusts starting January, coinciding with the anticipated approval of spot Bitcoin exchange-traded funds (ETFs) in the same month. The tech company’s shift in its advertising policy regarding cryptocurrencies is seen as a major step towards broader acceptance and integration of digital currencies.
The amended advertising policy, announced in a December 6 policy log, will come into effect on January 29, 2024, opening the gates for “advertisers offering Cryptocurrency Coin Trust targeting the United States”. These trusts are financial products enabling investors to trade shares in trusts holding large digital currency pools, potentially including ETFs. This considerable move by Google signifies the increasing recognition of cryptocurrencies’ investment potential.
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