During the pandemic, the well-known flat-pack retailer had to deviate from its usual practice of continuously lowering prices over time. The unprecedented situation resulted in various challenges for the company, including disruptions in the supply chain and increased manufacturing costs. As a result, instead of reducing prices, the retailer had to make the difficult decision to maintain or, in some cases, raise prices to cover these additional expenses.
The global health crisis brought on by the pandemic had a substantial impact on businesses worldwide. With lockdown measures and restrictions in place, the flat-pack retailer experienced delays in receiving supplies and components from their manufacturers, causing a disruption in the supply chain. Moreover, the necessary safety protocols and precautions implemented by the company resulted in increased manufacturing costs, further straining their financial resources. These factors combined forced the retailer to temporarily halt their practice of consistently lowering prices, as they needed to find ways to navigate the challenges and ensure the sustainability of their operations.
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