According to Bloomberg ETF analyst Eric Balchunas, a fierce marketing war is expected to erupt once the applications for Ethereum futures ETF and spot Bitcoin ETF are approved. Balchunas believes that this marketing battle will be unlike anything we have witnessed before in the world of cryptocurrency investment vehicles.
As the demand for cryptocurrency-related investment products continues to rise, the race to offer the first Bitcoin ETF in the United States has intensified. With the growing popularity of both Bitcoin and Ethereum, the approval of ETFs tracking these cryptocurrencies is highly anticipated among investors. These investment vehicles would provide a more accessible and regulated option for investors to gain exposure to the crypto market. Once these applications are approved, it is expected that various issuers will engage in an intense marketing campaign to attract investors to their respective products.
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