The Department of Justice (DOJ) has accused Google of creating a lasting “feedback loop” that has been consistently benefiting the tech giant for over a decade. According to the DOJ, this feedback loop has allowed Google to maintain a significant advantage over its competitors. The allegations center around Google’s payment to Apple to ensure that its search engine remains the default option on iPhones.
This practice has reportedly cost Google a staggering $10 billion annually. By securing its position as the default search engine on iPhones, Google has been able to amass an enormous amount of user data, which in turn enhances the effectiveness of its search algorithms. The DOJ argues that this feedback loop has led to less innovation and competition in the market, ultimately harming consumers.
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