Lightning Koffee, the coffee startup launched by its CEO, has set out on a mission to introduce Bitcoin to businesses in Medellín. The startup, which was established in October, aims to onboard local businesses and enable them to accept Bitcoin as a form of payment.
This initiative comes as a response to the growing global adoption of cryptocurrency as a viable alternative to traditional payment methods. By facilitating the integration of Bitcoin into local businesses, Lightning Koffee aims to tap into a market that is increasingly open to exploring digital currencies. As the CEO believes, the acceptance of Bitcoin can provide businesses with a competitive advantage and broaden their customer base, while also promoting financial inclusion and innovation in the region.
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